Author(s)

Liyuan Jiang

Corresponding Author

Liyuan Jiang

Abstract

Abstract: The arrival of all-channel retail era allows manufacturers and retailers begin to re-formulated channel strategy, and current channel strategy is inseparable from the judgment of Product Web-fit. The variable of Product Web-fit has played a very important role in the multi-channel strategy planning. This paper discusses the external economic environment changes in the applications of Product Web-fit, the progress of technology, and the changes in consumer shopping habits and perceived attributes, so that proposed conditions of the generated, consumer perceived attributes, calculation methods of Product Web-fit in previous studies are no longer applicable in the present, and suggests that the perceived attributes, calculation methods and the range of the variable needs to be redesigned.

Keywords

Keywords: Product Web-fit; Customer Acceptance Index; All-channel Retail; Multi-channel Strategy; Perceived Attribute