Author(s)

Jun Liu

Corresponding Author

Jun Liu

Abstract

The improvement and upgrading of information and communication technology is changing tourists' consumption concept and behavior mode. The constant emergence of tourism virtual communities has greatly promoted the upgrading of tourism business model and created an interactive platform for better improving tourists' consumption experience and service marketing. Therefore, it is of vital importance to clarify the concept and characteristics of tourism virtual community, as well as the role embodied by different related parties, and discuss the challenges in different development stages, for optimizing the operation and management of tourism virtual community.

Keywords

Tourism virtual community; Marketing management; Crisis response