Author(s)

Sixiang Shi

Corresponding Author

Sixiang Shi

Abstract

In recent years, with the development and application of Internet technologies, online marketing of household appliances has gradually become one of the important marketing channels. Especially with the in-depth promotion of product, technology and channel innovation, online marketing of household appliances has shown Great vitality and vitality. With the traditional marketing channels becoming stable, it is foreseeable that online marketing will become the main battlefield for various home appliance companies competing for development and fierce competition. As Internet marketing is a new thing that has only emerged in recent years, there are not many precedents in its development process. Therefore, how to formulate long-term development strategies and marketing strategies, make good use of the advantages of this channel, and occupy more The market share has become an important issue for household appliances companies to study and solve urgently. This article mainly studies the blind spots and optimization schemes of marketing strategies for household appliances companies. This paper explores the blind spots of the marketing strategy of household appliances companies. Based on this, a household appliance company is used as an example to systematically study its successful experience and defects in online marketing. The survey in this article found that only 12.2% of the companies believed that online marketing was important and must be launched, and most ignored the importance of online marketing. Based on this, the article finally proposes an optimization plan for the marketing strategy of household appliances in the network environment from the aspects of brand strategy and pricing strategy.

Keywords

Home Appliance Companies; Corporate Marketing; Marketing Strategy Blind Spots; Strategy Optimization