Study on the Problems and Countermeasures of Health Communication in Rural Areas of Yi Nationality
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Abstract: In recent years, the research on health communication has become the focus of scholars, but few scholars have paid attention to the situation of health communication in rural areas, and few scholars have paid attention to Yi nationality, the sixth largest ethnic group in China, from the perspective of health communication. The rural population, which accounts for the majority of the population, lags far behind the cities in acquiring health communication knowledge, but these groups are more eager to acquire health resources including health information. By outlining the current situation of health information dissemination in rural areas and investigating the health information dissemination in Sihe Village, Liangshan Yi Autonomous Prefecture, this paper explores how to give full play to the advantages of existing communication channels, combine the actual situation in rural areas, carry out health information dissemination activities according to local conditions, and propose solutions to existing problems, with a view to providing thinking and reference for communication practice.
Keywords: Yi Nationality; Health Communication; Rural Areas