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A Brief Talk on Environmental Experience Graphic Design in the Construction of Characteristic Tourism from Signage Design

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DOI: 10.38007/Proceedings.0002077


Zhong Cheng

Corresponding Author

Zhong Cheng


Abstract. With the continuous development of the national economy and the improvement of the design industry, the wayfinding system has gradually been accepted and valued by the public, and the research on the wayfinding system of the public environment has become more and more in-depth. In recent years, the research on the wayfinding system has begun to develop into the integration of human culture and cultural implantation in the environment, forming a new visual system design concept, Environment Graphic Design. With the deepening of research, environmental graphic design has once again developed and deepened, studying the detailed experience of people in the environment and presenting it in the form of graphic design. That is, Experience Graphic Design. This article will discuss the application of environmental graphic experience design in the construction of characteristic tourism from the perspective of signage design.


Keywords: Infrastructure, Characteristic Tourism, Homogenization, Environmental Experience Graphic Design