Author(s)

Haowen Zhu

Corresponding Author

Haowen Zhu

Abstract

Abstract: As information technology develops rapidly, people's lifestyles have also changed, especially their consumption patterns. A noticeable change is an increase in the proportion of online shopping in consumption, which to a large extent has led to the development and prosperity of the online retail industry. This paper takes a rising company, Pinduoduo, as an example. Firstly, this study focuses on strategic analysis, utilizing PEST and SWOT models to anatomize the external and internal environment for the company. Secondly, the paper analyzes its financial situation, including profitability and solvency. Finally, this essay makes reasonable predictions about the industry's future development and makes corresponding suggestions for Pinduoduo based on prospects. This paper could contribute to Pinduoduo and the whole industry by promoting the operations and performance of the corporation and providing lessons for companies in the industry.

Keywords

Keywords: Internet and Direct Marketing Retail Industry, E-Commerce, Pinduoduo, Financial Analysis, SWOT Analysis, PEST Analysis