Author(s)

Ruo Jia, Anjing Long and Weipeng Lv

Corresponding Author

Ruo Jia

Abstract

In addition to its specific cultural attributes, variety shows carry an enormous aesthetic value on Chinese traditional culture. It can not only give the audience a graceful visual and auditory enjoyment during the program, but also acquaint the audience with Chinese culture through lively activities. These shows primarily aim at inheriting the traditional culture by facilitating the perception onto Chinese historic and cultural treasures for its audiences so as to make it truly enter the daily lives of the public. The successive broadcasts of "National Treasures", "Everlasting Classics" and "Chinese Poetry Conference" have improved the audience's cultural literacy, cultivated the public's aesthetic consciousness, allowing more people to appreciate the charm of the Chinese classic culture. The analysis of the aesthetic characteristics of variety shows has a relatively high social value.

Keywords

Digital media; SCRIPT-Job; Education mode