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Integration Path of International Business Major and Entrepreneurship Education

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DOI: 10.38007/Proceedings.0000281


Junshu Zhang

Corresponding Author

Junshu Zhang


In recent years, with the rapid development of the information society and the market economy, the traditional knowledge model has been far from meeting the needs of intellectuals, and the update rate of knowledge has gradually accelerated. According to current UNESCO statistics, human beings historically, 10% of scientific knowledge accumulated over tens of thousands of years, and 90% accumulated over the past three decades. As the cradle of cultivating talents, colleges and universities have the obligation and responsibility to cultivate a group of composite talents with innovative consciousness and innovative ability for the country, and it is imperative to walk out a proper road of innovation and entrepreneurship education. Combined with the theoretical basis, this paper analyzes that the university science and technology park still has imperfect economic support system in college students' innovation and entrepreneurship education; policies are incomplete; regional development restrictions; curriculum training is not yet complete; the entrepreneurial atmosphere is not strong enough; main reason. Based on theoretical analysis and empirical research, we propose countermeasures for innovation and entrepreneurship education in colleges and universities, that is, to strengthen innovation and entrepreneurship education as the center; based on a high-quality regional environment; supported by perfect economic services; supported by continuously optimized policies; The atmosphere of innovation and entrepreneurship is the driving force. Through this article, after the integration of international business majors and entrepreneurship education, the total value of imports and exports increased by 11.05%. Among them, exports increased by 2.9%; an increase of 27.14%. Through the study of this article, I hope that we can provide feasible suggestions for the development of innovation and entrepreneurship education in China's universities.


International Business Major; Entrepreneurship Education; Talent Training Model; Higher Vocational Education