Author(s)

Lu Han , Ying Wang and Jing Yu

Corresponding Author

Jing Yu

Abstract

Due to the highly generalized, vague, historical, humanistic, and philosophical linguistic characteristics of TCM language, it is difficult to translate it into western medicine. Taking into account the acceptance of Western readers, the translators of the East and the West have different translation tendencies in the process of term translation. The acceptance of different audiences varies greatly. Based on the social relationship theory in audience analysis theory, human beings are divided into different groups, which confirms the rationality of the two translation tendencies of Eastern and Western translators. Terminology standardization should continuously reduce the differences caused by different tendencies, and eventually move closer to standards.

Keywords

Audience; TCM Terms; Term Translation