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Analysis of the Generation of Symbolic Language in Visual Communication Design

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DOI: 10.38007/Proceedings.0000427


Chunyan Song

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Chunyan Song


Five senses are the spiritual senses enjoyed by human beings, including vision, hearing, smell, touch and feeling. As one of the five senses, vision is mainly a kind of feeling that human beings receive information through various kinds of external environment, and it is also one of the fastest ways to receive information. Compared with hearing, vision contains rich culture and civilization. The author first expounds the necessity and importance of presupposition language communication in visual communication design, then analyzes the pre-set visual communication design language, and finally elaborates the generation of symbolic language in visual communication design.


Visual communication design; Symbolic language; Generation; Presupposition; Graphic language