Author(s)

Weiwei Zhang

Corresponding Author

Weiwei Zhang

Abstract

There are a few cultural and creative products that combine urban tourism culture with information design. Combining urban tourism culture with scientific and technological information can make urban tourism products more meaningful, allow more people to understand the cultural characteristics and local customs of each city, and make urban tourism products more unique and individual. The purpose of this article is to study the information innovation of tourism cultural and creative product design. The value of this paper based on big data and cloud computing technology lies in that through rapid processing and analysis extraction technology, data is continuously mined and reorganized to form new valuable information. Introduce big data and cloud computing technology into the development of tourism characteristic cultural and creative products, use big data technology to tap tourism characteristic cultural resources, analyze the similarities and differences between modern product design strategies and regional cultural creative product design theories, and define cultural creative product design strategies objectives and design theories, methods, form the design and development model of tourism cultural, and promote the development of regional economy.

Keywords

Big Data; Information Technology; Tourism Products; Cultural and Creative Products