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Relevance Analysis of Strategic Alliance Type Factors Based on Value Theories

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DOI: 10.38007/Proceedings.0000464

Author(s)

Jinzhi Zhai

Corresponding Author

Jinzhi Zhai

Abstract

This paper sets up a strategic alliance structure selection model based on the values, and make correlation analysis among enterprise research data of several regions. It verifies that the importance and feasibility of the choice of alliance structure model for strategic alliance based on values. It has put forward the theory that the strategic alliance based on values should be divided into two types of alliance: strategic agreement alliance and complementary strategic alliance, and the importance of strategic agreement alliance is analyzed among them. It can provide a reference for future enterprises in choosing an alliance structure and searching for an appropriate and balanced governance structure.

Keywords

Value; Strategic Alliance; Cooperation Risk; Alliance Structure; Relevance Analysis