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Construction of statistics course integrated with marketing specialty Taking Xi'an Peihua University as an example

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DOI: 10.38007/Proceedings.0000465

Author(s)

Fang Qin

Corresponding Author

Fang Qin

Abstract

This article takes the undergraduate majoring in marketing as an example. Starting from the analysis of the current status of statistics teaching, it emphasizes the integration of statistics teaching and marketing majors, and focuses on the practicality of the curriculum. Students 'certification, graduates' career development, etc., will be fully integrated with the marketing major in the construction of a statistical course, in order to achieve the statistical teaching based on the unified requirements of the professional basic courses, with distinctive professional characteristics and focus.

Keywords

Marketing major; Integration; Statistics; Curriculum construction