Author(s)

Wei Huang, Zhuo Li , Lili Ma and You Tang

Corresponding Author

You Tang

Abstract

With the rapid development of economy and the gradual increase of people's income, how to conduct efficient and convenient financial management has become the hard demand of the vast majority of people. At present, many people in China only trust offline financial institutions such as banks or insurance when purchasing wealth management products,to purchase wealth management products. However, offline financial institutions generally have disadvantages such as low returns, complex purchase processes, many restrictions and poor flexibility. At the same time, online financial products such as P2P have appeared on the Internet, but online financial products currently have disadvantages such as lack of qualifications and high risk factors. Therefore, this paper proposes an idea to provide online financial product services for them by connecting with various offline financial industries such as banks and insurance, so as to ensure the qualification of financial products. It also cooperates with major domestic manufacturers such as WeChat and Alipay to provide login services to ensure the quality of users. At the same time, users are provided with questionnaires and other methods to evaluate financial products suitable for their purchase. At the same time, different types of financial products, such as high-yield, strong stability, easy redemption and other financial products, are displayed on the home page of the system to provide users with a variety of Internet financial platforms.

Keywords

Internet Financial Platform; High Risk; High Yield