Author(s)

ChenHua Xu, ShiLun Ge, NianXin Wang

Corresponding Author

ChenHua Xu

Abstract

Some scholars have studied the influencing factors of the home stay sales, and the previous studies ignored the influence of online interaction on the second occupancy of tourists. This paper divides the online interaction between the landlord and the tourist into one-way communication and two-way communication, taking into account the introduction, comment length, Comment rating and reply length, etc., in order to reveal the impact of the online interaction between the landlord and the tourist on the tourist's secondary occupancy, and grab 96814 pieces of data from tujia.com for empirical analysis. The results show that the introduction and comment length have a negative impact on the second occupancy, and the comment rating and reply length have a positive impact on the second occupancy. The results show that the online interaction between the tourist and the landlord plays an important role in the second occupancy of the tourist.

Keywords

Online interaction; One-way communication; Two-way communication; Homestay