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A Research on the Models of Content Marketing and Its Strategies Based on "Special Agricultural Products in Plateaus" in E-commerce Platforms

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DOI: 10.38007/Proceedings.0000488

Author(s)

Chuyue Niu,Jie Sun,Lun Wang, Jie Ling,Bin Wu, Chang Nan, Yanwu Shao, Yuwei Li, Pengyan Du

Corresponding Author

Jie Sun

Abstract

In the context of “The Belt and Road Initiative”, e-commerce platforms have distinct advantages compared with traditional physical stores under offline shopping model, which manifests a positive development trend. Moreover, the content marketing is the carrier to connect brand concepts as well as the bridge of communication between enterprises and consumers, which will become the main form of marketing models in the future. Thereby, the model of "e-commerce + content marketing" is bound to be widely applied. This article fully combines the superior conditions of special agricultural industry in Yunnan plateaus with the new development model of "e-commerce + content marketing" to assist content marketing of special agricultural products in Yunnan Plateaus and drive the development of the real economy in the agriculture.

Keywords

The Belt and Road Initiative; Special agricultural industry in plateaus; E-commerce; content marketing