Author(s)

Chang Nan, Jie Sun, Jie Ling, Lun Wang, Bin Wu, Chuyue Niu, Yanwu Shao, Yuwei Li, Pengyan Du

Corresponding Author

Jie Sun

Abstract

"China's economy is transitioning from a phase of rapid growth to a stage of high-quality development," as emphasized in the Report of the 19th National Congress of the Communist Party of China. Currently, the marketing of agricultural products in China start relatively late at a slower rate. However, in the wake of constantly accelerating the pace of agricultural modernization in China, the development of agricultural product marketing has also demonstrated a swift and violent momentum. In the beginning of 2018, Kunming Government issued “Measures for the Implementation of Reducing the Cost of Real Economy Enterprises in Kunming City”, which aimed to reduce tax fees and costs for the development of real economy enterprises. This thesis takes special agricultural industries in Kunming plateaus in Yunnan Province as a starting point for investigation and research and applies relevant professional theories to reasonably analyze the status and problems of special agricultural products in Yunnan Plateaus. Furthermore, taking full advantage of superior conditions and developing the new model of “e-commerce + content marketing”, the special agricultural industries of Yunnan Plateaus are transforming from the reckless pursuit of output to the equal emphasis on quality and efficiency, which accelerates the pace of structural reform on the supply chain of agriculture, and promotes the development of the agricultural real economy.

Keywords

Special agricultural industry in plateaus; E-commerce; content marketing