The transformation of commercial Banks' profit model under the impact of Internet finance
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DOI: 10.38007/Proceedings.0000496
Author(s)
Wei Di , Lingyun Liu
Corresponding Author
Wei Di
Abstract
The rapid development of the world economy and "Internet plus" has promoted the popularization of Internet finance, and the new profit model derived from it has brought great impact to various financial sectors in China, such as commercial Banks, insurance, funds and securities. Under the general trend of Internet financial model, China's commercial Banks are facing a double-edged sword. Therefore, this article from the profit model of commercial Banks in China are analyzed, and based on the annual report of 2018, compared with nine listed joint-stock commercial bank profitability, also introduced the commercial bank mode because of the influence of the Internet financial, finally, the commercial bank profit model in the face of the influence of the Internet financial countermeasure has carried on the shallow discussion, in order to make our country commercial Banks to successfully survive under shock, realizing the sustainable development in the competition, in the Internet actively conform to shift the financial environment, commercial Banks can still maintain profitability and competitiveness.
Keywords
Internet finance; Commercial Banks; Profit model