Author(s)

Yao Wen , Cuini Li, Zhengbin Wangand Chunqing Li

Corresponding Author

Yao Wen

Abstract

In recent years, the Internet economy has developed rapidly and the wave of entrepreneurship has been rising. However, compared with the previous startups, it has the characteristics of explosive growth and cliff-like failure. Behind this phenomenon, it is not difficult to see the figure of capital. The pressure of short-term profit pursuit forces start-up enterprises to ignore long-term behavior. Based on social identity theory and identity theory, this paper proposes to establish a long-term and meaningful cooperative relationship with institutional investors through identity. Specifically, through literature review, we distinguishes the dimensions of the investor-enterprise identification at the individual and organizational levels, and discusses that psychological and symbolic antecedents’ instrumental antecedents are the driving factors of individual level identification, while social influence is the driving factors of organization level identification. At last, the result of the investor enterprise identification is explained, and a complete theoretical model is constructed.

Keywords

Institutional Investors; Corporate Identity; Investor-Enterprise Identification