Author(s)

Fanghan Yan

Corresponding Author

Fanghan Yan

Abstract

Based on the description of the visual environment of cultural and creative industries, this study applies the expert model and cognitive model in visual perception research method, assuming that the environmental elements like visual control points and distances are related to visual experience, preference and description. Through the photo shooting of the visual control points, this study carries out visual environment description and preference survey on the subjects, to know how to improve the influence of the visual environment on people in the cultural and creative industries. It tests the environmental characteristics that people are targeting in the process of visual environment description, to conduct symbolized description on the visual environment, further enhance people’s visual perception experience and form a positive visual impact.

Keywords

visual environment; cognitive mode; visual preference