Author(s)

Kehua Zhou,Yonggang An

Corresponding Author

Kehua Zhou

Abstract

The development of we media has provided new opportunities for the development of brand marketing in rural tourist attractions. According to the characteristics of we media, this paper takes Beijing WTown as an example, and analyzes its marketing status by collecting network data. On this basis, this paper proposes measures to improve its tourism brand marketing.

Keywords

We media; Rural tourist attractions; Tourism brand