Author(s)

Kai Xiong

Corresponding Author

Kai Xiong

Abstract

Differentiated strategy is one of the important business strategies to generate competitive advantage. By implementing the differentiated strategy, enterprises can get better performance in the market and acquire a more reasonable distribution of resources in the internal costs, which depend on customer value in the market. The paper describes the logical relationship between customer value and differentiated strategy, and analyses the mechanism of customer-based differentiated enterprise strategy through the factor of customer perception profits, customer perception costs and cost optimization in the customer value. At last, the paper also introduces some corresponding implementation strategies.

Keywords

Differentiated Strategy; Customer Value; Strategy Implementation