Author(s)

Siyu Zhou

Corresponding Author

Siyu Zhou

Abstract

In the new media era, the ideological and political education in colleges and universities is facing new challenges: the high-speed transmission of information has led to the muti-agent coexistence between teachers and students; the students pursue independence, democracy and equality more than ever before; the content and methods of ideological and political education have become more diversified due to the changes of information dissemination. It is imperative to innovate ideological and political education in colleges and universities. Establishing equal teacher-student relationships, making full use of network resources, improving personal media literacy, building information communication platforms, strengthening the monitoring of public opinion on campus are all necessary measures to meet the challenges of new media.

Keywords

New Media; College Students; Ideological and Political Education