Author(s)

Yanming Zhan, Lin Chen

Corresponding Author

Yanming Zhan

Abstract

Over the years, the transformation of media from print media to electronic media has changed the mode of life of many people, and the new media brings influence that has attracted the attention of more and more people. New media always has a certain post-modern meaning, and it is inseparably related to the "digestion", "subversion" and "fragmentation" of the existing values and systems advocated by deconstructionist. The popularization of new media technology has promoted the rapid spread of new cultural forms, and the ideological and political education of university students has also developed in a diversified direction, which has led to greater challenge to university students’ ideological and political education. The practical research on promoting business and political education in universities in the context of new media is focused on in this paper, mainly to find out how to better motivate the reform and innovation of ideological and political education in colleges and universities by virtue of the new characteristics of the era of "new media" in the new era.

Keywords

New media; Ideological and Political Education in Universities; Education reform; Innovation practice