Author(s)

Zhen Hua

Corresponding Author

Zhen Hua

Abstract

With the continuous development of world productive forces and the rapid development of the world economy, international finance has become a link between countries. The application-oriented undergraduate colleges aim at cultivating application-oriented and practical talents. Application-oriented and practical talents have become the leading force for social development and progress. The teaching of national finance courses should also follow the trend, and reform should be aimed at cultivating talents in the applied finance industry. The purpose of this article is to study the teaching reform of bilingual courses in international financial marketing in application-oriented university. This article starts with the connotation of the bilingual course of international financial market science and analyzes some problems existing in the teaching of bilingual courses of international financial market science in applied undergraduate colleges. The experimental results show that the teaching reform of bilingual courses still needs to be carried out, aiming at the existing problems in the teaching of bilingual courses in the financial market. This paper proposes corresponding reform methods, including reform of curriculum settings and teacher allocation, selection of teaching materials, reform of classroom teaching methods, and reform of homework and assessment methods. In the experimental part, a questionnaire survey was used. The experimental subjects were 400 students of 2017 and 2018 in a university. The survey results show that only 25.9% of students like bilingual courses.

Keywords

Applied Undergraduate Colleges; International Financial Marketing; Bilingual Curriculum; Teaching Reform; Questionnaire Survey