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Research on the International Communication Strategy of “HuangDi NeiJing” in the New Media era-Take Instagram for Example

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DOI: 10.38007/Proceedings.0000712

Author(s)

Min Zhong and Jing Yu

Corresponding Author

Jing Yu

Abstract

In the new media era, the international communication of “huangdi neijing” is facing new opportunities and challenges. This paper combs the international communication status of “huangdi neijing” and analyzes the problems in the international communication process of huangdi neijing by taking the propagation of huangdi neijing on instagram as an example,then put forward the countermeasures and Suggestions to solve the problems. Strive to achieve the external dissemination of huangdi neijing in a variety of forms and interesting content.

Keywords

New Media; Huangdi Neijing; International Communication