Author(s)

Feier Zhao , Wenli Zhang , Yao Zhao and Fuqiang Lin

Corresponding Author

Yao Zhao

Abstract

In order to promote the development of Yantai wine culture tourism, a questionnaire survey and scoring method were used to study consumers’ satisfaction with Yantai vine manor culture tourism and participation behavior. The results showed that the overall satisfaction score of Yantai wine manor cultural tourism was 39.31, which was a very high level. Consumers on Yantai wine manor cultural tourism 5 evaluation indicators full. All the scores are over 4 points, which belong to high satisfaction; There was no significant correlation between the age of consumers and the cultural tourism satisfaction score of Yantai wine manor. There is no significant correlation between consumer education and Yantai wine manor culture tourism satisfaction score. The main channels for consumers to obtain wine culture tourism information are the Internet and friends introduction. The main ways for consumers to participate are family driving, mainly for sightseeing rest and relaxation, and popular science education.

Keywords

Wine culture; Winery Tours; Satisfaction; Participate in the behavior