Author(s)

Xiheng Gao

Corresponding Author

Xiheng Gao

Abstract

Since the marketization of medias, news medias are showing unprecedented vitality in the tide of the market, especially the age of digital medias, with its convenience and interestingness, further met the needs of the audience for information. However, every coin has two sides, as a result of the over-entertainment of network news, its entertainment feature has outdistanced its seriousness. And such facts as the inundation of click baits and the fragmentation of the contents of the news have become the cancer for the development of news. In view of this, this paper suggests that the departments concerned to make rules and conduct effective supervision so as to improve the spirit of self-discipline of the medias; get rid of single means of revenue and explore multiple profit models; advocate correct values and cultivate healthy needs of entertainment; improve the real-name system of internet and restrain the production and spreading of pseudo news.

Keywords

Network news; Coping strategy; Over-entertainment