Author(s)

Na Song Mayujuan He

Corresponding Author

Na Song

Abstract

As the globalization times going on, cultural identity related to national spiritual power and "soft power" in international competition has become an important research area. Ethnic festivals, which are a collection of ethnic cultures, are effective carriers of their inheritance, and cultural identity of the people is closely related to the promotion of ethnic cultures. Taking the Dai Water-sprinkling Festival as an entry point, this paper analyses the psychological mechanism of Dai people's cultural identity from the psychological level. It forms the psychological basis of cultural identity with "collective memory", fully uses the emotional connection of the festival, and enables the public to have a sense of belonging in the "carnival", thus strengthening cultural identity and enhancing cultural consciousness.

Keywords

Ethnic festivals; Cultural identity; Globalization