Author(s)

Quanming Bian

Corresponding Author

Quanming Bian

Abstract

Under the strong leadership of Chinese governments at all levels, the scale of the tourism industry keeps growing.The comprehensive reception level of urban tourism has been constantly improved, and people's demand for tourism consumption is booming. Tourism has increasingly become a part of our residents' life.The contribution of the tourism industry to the national economy and social development has gradually emerged. The tourism industry has gradually evolved from the "department industry" of foreign affairs reception at the beginning of the reform and opening up to the "big industry" in the true sense.The internal and external environment facing the development of the tourism industry is constantly changing, and the further development of the tourism industry urgently needs a new tourism management model corresponding to it.Based on the analysis of the existing tourism management model in China and the theory of new public management and sustainable development, this study puts forward the necessity and possibility of constructing a new tourism management model.This study aims to provide theoretical reference for the institutional support needed for the further development and growth of China's tourism industry by constructing a new model of tourism management, and actively explore the effective application of the new public theory and sustainable development theory in China's economic transition period or in the period to come.

Keywords

Tourism Industry Development; Public Administration; A New Model