Author(s)

Yue Han, Keyi Zhao, Xinyue Ji

Corresponding Author

Yue Han

Abstract

As products of the education industry, textbooks play an irreplaceable role in publishing. However, under the impact of the Internet, traditional textbooks still face a huge crisis. QR codes have grown enormously in China over the last two to three years, and publishers are increasingly trying to introduce them into textbooks to avoid the competition observed between newspapers and online news. The digital revolution has provided a variety of quality services by sharing consumers’ in-use information. Despite these creative digital innovations, existing changes have not yet turned textbooks from a pipeline into a sustainable platform. In the huge market of traditional textbooks, consumers can access the online pages of publishers by scanning QR codes on book covers. China’s current digital book market is still dominated by the unilateral export of developers. Even firms which have a large number of users' in-use information, cannot utilize this information fully. Therefore, this article will explore how to continue improving the platform construction of traditional textbooks, so as to enhance its market competitiveness.

Keywords

Textbook; QR code; Pipeline; Platform; In-use information