Author(s)

Mengxia Wang

Corresponding Author

Mengxia Wang

Abstract

College news is not only a window to understand the school information inside and outside, but also an important way to promote the publicity of school affairs, serve staffs and students, publicize the development and display the image of the school. It undertakes the important mission of guiding teachers and students to be firm believers, active communicators and model practitioners of socialist core values. In campus news writing, it is necessary to formulate news headlines that convey correct value orientation, condense educational features and highlight the features of the times. We need to write news reports that follow the law of communication, stress the art of communication, and attract college students. We should use accurate, clear, vivid, innovative and standard words to express, tell the campus story well, and convey the campus voice. In this way, it can play a role in cultivating talents in the new era and consolidate positive energy for school development.

Keywords

College; News Writing; Standard; Innovation