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The Application Of Strategic Management Strategy In Higher Education Management

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DOI: 10.38007/Proceedings.0001542


Haixia Yu

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Haixia Yu


Due to the new development environment and internal and external challenges, strategic management, as a new management method, has been introduced into the field of higher education. The purpose of this paper is to study the application of strategic management strategy in higher education management. This paper summarizes the definition of university strategic management, plans the management strategy, and makes empirical analysis on the basic ability, discipline ability and benefit ability of G college. The experimental results show that the most important one among the first level indexes that affect the core competitiveness of universities is discipline ability, which reaches 0.4325, followed by benefit ability and basic ability. There are 10 second level indexes in the table above, It is not hard to see that the three indicators of the school's faculty, talent training mode and planning ability are important factors affecting the competitiveness of colleges and universities. The weight has reached 51.62% of the overall weight, and the overall evaluation level of G college has reached a good level. The overall level of G college is higher than that of similar colleges in a province (59.8).


Strategic Management; Colleges And Universities; Education Management; Strategic Planning