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Research On Network Marketing Of Tourist Destinations

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DOI: 10.38007/Proceedings.0001579


Xiaomei Liu, HuWang and Xiuwen Li

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In the era of big data, the Internet provides a way for potential tourists to collect information about tourist destinations, and correspondingly provides a more extensive means of communication for the publicity of tourist destinations. Scenic spots use various social network platforms to improve their popularity, which has become a very common way of online marketing. This paper based on the Internet platform, aiming at the problems in the process of tourism scenic spot marketing, put forward the corresponding solutions. Network marketing plays a vital role in the development of scenic spots. Doing well in network marketing is the most important issue for every scenic spot to consider.


Tourist Destination; Network Market; Internet Social Platform; Official Website