Author(s)

Lili Zhao

Corresponding Author

Lili Zhao

Abstract

Aviation tourism, as an important carrier of tourism in the new era to meet the needs of mass consumption and improve the quality of consumption, not only creates economic value, but also improves the quality of products. Chifeng aviation tourism has both internal and external challenges in the future development. The internal challenge is mainly the challenge of concept and cognition, the challenge of approximate project and product, and the external challenge is the competition of grassland in Inner Mongolia Autonomous Region and the competition of the same type of project outside the region. Chifeng aviation tourism development should focus on concept guidance, product integration, customer accumulation and form and satisfaction to adjust to meet the internal and external challenges, so as to strive for their own competitive advantage in the future aviation tourism industry.

Keywords

Air Travel; Challenges and Countermeasures; Internal and External; Grassland Tourism