Author(s)

Jinsong Gui

Corresponding Author

Jinsong Gui

Abstract

Under the background of economic aestheticization, "aesthetic assets" are described as structural models of aesthetic creative assets, aesthetic technical assets and aesthetic environmental assets. Based on this structure, the status of aesthetic assets in contemporary industrial design in China is analyzed, and suggestions for increasing aesthetic assets from three aspects are given.

Keywords

Aesthetic assets; Industrial design; Aestheticization